Fall Family Fun Fest 2025
Fall Family Fun Fest is a seasonal event at the Cox Science Center and Aquarium, designed to engage guests of all ages through hands on activities, live science demonstrations, outdoor entertainment and fall themed experiences.
For this project, I led the art direction and developed the campaign’s core visual concept, creating the primary artwork and extending it across a full suite of marketing and event material. This includes flyers, rack cards, digital screens, social media assets, banners, and on-site signage. I also documented the event through photography to support post event promotion and archival use.
The visual concept centered on capturing the essence of fall while paying homage to the event’s signature nitrogen freeze pumpkin smash. I translated this into a bold, conceptual graphic that evokes the moment of impact.
The challenge was to design something that was to be playful, dynamic, and highly adaptable while reinforcing the event’s educational and family friendly atmosphere. This was achieved by balancing seasonal warmth with a sense of experimentation and excitement rooted in the live science experience.
