HM Give Day "History is in your hands"
This fundraising campaign, launched by HistoryMiami Museum on October 22, 2024, aimed to generate community support and donations in alignment with the museum’s mission to safeguard and share Miami’s stories, foster a sense of place and cultivate an engaged community.
I developed a visual approach that placed the museum’s collections and folklife initiatives at the center of the narrative, helping potential donors clearly understand the impact of their contributions. By highlighting archival materials alongside testimonials from past artist-in-residence partners, the campaign connected tangible artifacts with lived experiences, reinforcing both cultural preservation and community engagement.
The design strategy focused on storytelling and emotional resonance by bridging past and present to create a compelling, human-centered appeal that encouraged audience connection and support.
